With all the terms thrown around today regarding wedding planners, brides can get very confused. There are wedding planners, wedding coordinators, bridal consultants, day-of coordinators (DOC’s), and event designers.
Brides wonder: Are these terms interchangeable? If not, what do they mean?
Today we’re going to break these down for you, so you can know what to look for, and what questions to ask if you are considering hiring a planner.
A wedding planner is an all-encompassing term for someone who does a majority of planning tasks for the couple; assisting with finding and booking vendors, some design assistance, etiquette advice, and more. This is probably the most common term.
A wedding coordinator is a bit different. While coordinators can often be planners too, a coordinator’s role is to pull together all the planning elements. If you plan your wedding, (choose your vendors, design your details, lay out your timeline) but still need a contact on site to help you facilitate your planning, a wedding coordinator is for you.
The term coordinator breaks down into further positions. Many times you have a “church coordinator.” This person works for the church, and while they may assist you with your ceremony details (pinning boutonnieres, facilitating the processional, etc.), their primary allegiance is to the church — making sure that the guidelines are followed, protecting the church’s property and more.
You also may encounter a “venue coordinator.” This position is a bit more nebulous, and definitely depends on the venue as to how it works for you. Many times, the person a couple is meeting with at a venue prior to the wedding is actually a sales individual. This person’s job is to book sales and event business for the hotel. Sometimes they are on-site at the wedding, sometimes that’s another individual, known-as a banquet captain. “Venue Coordinators” rarely stay through the end of the night, and as with the church coordinator, their primary allediance is to their employer, the venue. They’ll make sure the rules are followed (by both you and your guests), they’ll coordinate the prep, serving, and clean-up of the food and beverage, and with any additional time they have, they can try to coordinate the details of your wedding. Again, ask specific detailed questions if you are counting on this person as your primary coordinator.
What about bridal consultants? It’s an old-fashioned term, still popular mainly due to the organization ABC (the Association of Bridal Consultants.) A consultant’s role is to provide information — trends, etiquette, vendors, etc. They are a living resource for your bridal planning. Be careful though about this term — many “bridal consultants” are popping up in all kinds of wedding-related fields. The sales agent at the bridal salon is now your “bridal consultant.” Many floral companies have their wedding contact, known as their “bridal consultant.” As before, if you are hiring someone with any of these terms, ask many questions and never assume.
A day-of-coordinator (DOC) is basically a wedding planner or coordinator that a bride hires to manage her wedding day. Most reputable planners refuse to do true “day-of” management — just showing up on the wedding day to execute the brides plans. Almost every planner will want to meet with the bride before hand, either in person, or via phone/email, to go over the plans and ensure that nothing has fallen through the cracks. A majority of planners who do offer this type of service offer a bit more than the bare-bones “day-0f,” primarily as a protection, both for their company and for the brides. At the end of the day, a planner’s name is on your event; the guests don’t know who booked the DJ, or who drew the floorplan. Planners are careful about the situations they walk into, so that the result can be pleasing for everyone.
For a good discussion on DOC vs. DOC “plus”, visit this Wedding bee link.
What about event designers? An event designer does just that: they design your event. They will work hand-in-hand with floral designers, perhaps being floral designers themsevles. They will be very hands on with designing the look of the event: choosing linens, designing lighting, bringing in specialty table decor, and more. Many planners will do event design as well, but not all, so be sure to ask. Furthermore, when you are looking at a planner’s portfolio, ask them to differentiate what type of service-level they offered for an event. Was it just a day-of booking? Is it one of their full-planning weddings, complete with event design services?
Do all brides need planners? Probably not. Should every bride have some type of coordinator for the actual wedding day management? Well, it depends, but for all but the simplest of weddings, a good coordinator will make everyone’s lives easier.
Look for our next “Planning 101″ post, which will outline more specifically who should hire a planner and who shouldn’t, as well as some disaster stories from brides and consultants.