Your floral design is an extremely important part of your wedding planning. Flowers largely contribute to the mood of your wedding. Your flowers can make or break your event design. But with so many florists out there, how do you know who to choose? And, once you’ve met with a florist, what should you base your decision on? Price? Style?
We’ll help you figure out some of these answers in our upcoming “Planning 101” posts. Today, we’ll focus on defining your floral style and choosing a florist to match.
First, you need to define your bridal style, and therefore your floral style.
Some common styles: traditional, vintage, contemporary, modern.
After choosing on of these broader categories, try to narrow it down a bit with some descriptive terms: beachy, garden, sleek, European, tropical, etc.
After defining your own floral style (and obviously, use blogs, magazines, and photos if you need inspiration or aren’t sure), your task is to find a florist that matches.
When evaluating a potential florist, look at a few things.
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The Florist’s storefront displays: Are the displays something you are drawn to? Does it look like something you’d display in your own home? Keep in mind that while you may not like certain colors, or textures, the overall style of the designs should resonate with you.
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The Florist’s presentation: Does she use general floral supply catalogs? These are okay for reference’s sake, i.e. showing you shapes and flowers, but if this is all he or she has for you to look at, you’re not getting a realistic picture of the florist’s designs.
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The Florist’s creativity: While it’s definitely your wedding and your vision, a good florist will take your ideas and run with them. If she or he needs pictures of everything you want, it may be a sign that he or she is afraid to take risks or hasn’t really grasped your event vision.
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The Florist’s personal style: While not the most important on the list, take a look at how the florist presents herself. Her attention to detail is often reflected in her own appearance/style.
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Above all, don’t forget to “go with your gut.” If you have an awesome connection with a particular florist, that can go along way towards your communication with your vendor, which will most certainly lead to a better final product for you.
Brides: share with us! Any tips that you used when selecting your florist?